The agenda of bias

The other day I did a blog for my Media Effects class on agenda setting, which caused me to realize (and pardon the cynicism) that almost everything and everyone has an agenda attached to it.

This is becoming more predominantly transparent to me. Case and point, One of the books for this class is Bernard Goldberg's Bias. In his book, he claims that the "elite media" is liberal and bias in the way it reports the news. On Golberg's Web page, he informs you that he is a guest (almost) every Thursday on the Bill O'Reilly show.

I know I know - you don't have to say the H word (hypocrite). But, I use Goldberg as a prime example that (almost) everyone is driven by an agenda. Interestingly, Goldberg wrote an op-piece in the Wall Street Journal (1996) announcing his "profound revelation" of the liberal bias in the media. What's amazing to me (and a lot of folks I know) is that Goldberg is working with one of the MOST bias organizations in the media today: Fox Cable News, which makes me wonder, "When is Mr. Goldberg going to write his book on the 'Conservative Bias' in the news?

If Mr. Goldberg is as concern as he claims that bias is affecting the media landscape; then I have two questions for him, "Why is he contributing to another bias and propaganda machine (pardon me I mean network) and why hasn't he rushed to produce his next book about the other bias that is "screwing up America (conservative bias)?"

Actually, I really don't need Mr. Goldberg to answer the questions I already know. Goldberg reflects his own words; he is as guilty as his counterparts and colleagues. Goldberg himself is an agenda setter of his own bias claims. Goldberg operates in his own selective sound bites and filters his own agenda. He has become what he claims others to be.

Maybe Goldberg's next book should be his own confessional, "I've become the number one person that is screwing up America: crazies to the left of me and wimps to the right and I've become both of them."